Overseen by World Athletics authorized athlete representative Brett Larner, Wareware maintains a select roster of around 20 athletes in order to be able to give each of them the one-on-one time and attention they need, whether they’re an Olympian, a national record holder, or someone we simply believe in.
Our reach
Relationship-focused athlete representation
Wareware’s work with athletes focuses on understanding who they are so we can best help them reach both their individual goals and those of their supporting partners. From the athletes to their coaches and sponsors, we’re firm believers that communication is the fundament of success. Wareware is headquartered in Japan, but our reach is global. Our roster is made up of Olympians, national representatives, national record holders, and good people we believe in, from Japan, Australia, New Zealand, Sweden, the U.S.A., Philippines and Mongolia. What unites them isn’t their passport, it’s their standards and values. We work across time zones, languages and competition calendars to make sure every athlete we work with gets the attention, planning and advocacy they deserve — no matter where in the world they live or line up.
